Paid Media Management
Google Ads & Meta Ads That Actually Convert
I help service businesses grow through paid advertising focused on lead quality, not just traffic. Every dollar tracked, tested, and optimized for profitable growth.
Why Lead Quality Matters
A bad lead costs more than ad spend. It costs admin time, estimator time, follow-up time, fuel, scheduling energy, and morale.
That is why the smartest businesses do not ask where to spend more. They ask where to invest more carefully.
Trusted by service businesses across
Roofing, HVAC, Home Services, B2B Services
2.8x
Average ROAS improvement
-35%
Cost per acquisition
+156%
Conversion rate lift
89%
Client retention rate
Platforms
Full-Funnel Paid Media Expertise
Google captures demand. Meta builds it. I manage both with a focus on profitability and lead quality, not vanity metrics.
Google Ads
Capture high-intent demand when customers are actively searching for your services.
Capabilities
Meta Ads
Build awareness, trust, and demand with strategic Facebook and Instagram advertising.
Capabilities
How I Work
From Audit to Scale
A systematic approach to paid media that prioritizes lead quality and profitable growth over vanity metrics.
Audit & Discovery
Deep dive into your current ad accounts, tracking setup, and lead quality. Identify waste, opportunities, and quick wins.
Strategy Development
Build a custom paid media strategy aligned with your service areas, job types, and profit margins. Set clear KPIs.
Campaign Build
Launch campaigns with proper structure, targeting, creative, and tracking. Everything optimized for lead quality, not just volume.
Optimize & Scale
Continuous testing, bid management, and creative refresh. Weekly reporting with actionable insights to compound results.
From the Blog
Paid Media Insights & Strategy
Thoughts on ad spend allocation, lead quality, service business marketing, and building sustainable growth through paid advertising.
Growth
Where Service Businesses Should Actually Invest Their Ad Spend in 2026
Where should service businesses invest ad spend in 2026? A practical look at Google Ads, local SEO, reviews, paid social, and lead quality for service-based brands.
April 9, 2026
Growth
The AI Revolution in Marketing: What Every Marketer Needs to Know
How artificial intelligence is fundamentally changing marketing strategy, execution, and the skills we need to thrive.
March 30, 2026
Growth
How AI is Transforming Email Marketing
From personalization at scale to predictive send times — the complete guide to AI-powered email marketing.
March 29, 2026
Growth
AI-Powered Performance Marketing: A Complete Guide
How machine learning is revolutionizing paid media, bid strategies, and campaign optimization.
March 28, 2026
Ready to improve your ad performance?
Get a free audit of your Google Ads or Meta Ads account. I will identify waste, opportunities, and quick wins to improve your lead quality and ROAS.
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