Lifecycle Growth & Retention
Building journeys, campaigns, and retention systems that turn audiences into loyal customers.
The Challenge
A growing e-commerce brand was struggling with customer retention. Despite strong acquisition numbers, repeat purchase rates were low, email engagement was declining, and there was no systematic approach to nurturing customers through their lifecycle.
The Approach
Conducted a comprehensive audit of existing email flows and customer data to identify gaps and opportunities.
Developed a complete customer lifecycle map, identifying key moments that matter and the messages needed at each stage.
Built a segmented email strategy based on customer behavior, purchase history, and engagement patterns.
Created automated flows for welcome sequences, post-purchase nurture, win-back campaigns, and loyalty programs.
Implemented testing frameworks for subject lines, send times, content formats, and calls-to-action.
Established dashboards and reporting to track performance and enable ongoing optimization.
The Results
+156%
Email Revenue
+43%
Repeat Purchase Rate
+28%
Email Open Rate
+67%
Customer Lifetime Value
“Hyacinth didn't just optimize our emails—she transformed how we think about customer relationships. The systems she built are now a core revenue driver.”
Sarah Chen
VP of Marketing
Services Provided
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