Paid Media & Conversion Strategy
Creative-led, data-informed growth strategies that connect message, targeting, and measurable outcomes.
The Challenge
A B2B SaaS company was spending significantly on paid media but seeing diminishing returns. Ad creative was stale, targeting was broad, and there was no clear connection between top-of-funnel awareness and bottom-of-funnel conversions.
The Approach
Performed a complete audit of existing campaigns across platforms, identifying waste and opportunity areas.
Developed audience personas and mapped them to a full-funnel paid media strategy.
Created a creative testing framework to systematically test messaging, visuals, and formats.
Rebuilt campaign architecture with proper attribution tracking and conversion optimization.
Implemented retargeting sequences that aligned with the customer journey.
Established weekly optimization cadences and monthly strategic reviews.
The Results
-52%
Cost Per Lead
+89%
Conversion Rate
+234%
ROAS
+127%
Pipeline Generated
“We went from throwing money at ads to having a real growth engine. The strategic clarity Hyacinth brought was exactly what we needed.”
Michael Torres
Head of Growth
Services Provided
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